Passion Fruit Vodka Pre-order

01 / Brief

Announce the arrival of ImJustBait Passion Fruit Vodka and prompt online pre-orders.

02 / Design

A lifestyle portrait and bottle sit over a distressed brick wall, framed by purple campaign graphics and a clear limited-edition call to action.

03 / Outcome

The wide banner gives the launch a confident, urban personality and a direct path to purchase.